pub booking com

TV Advertisement with Tina Fey

Booking.com has launched an extensive TV campaign featuring the incredible Tina Fey, known for her humor and versatility. The campaign, titled "Book Whoever You Want to Be," invites travelers to explore different facets of their personality by choosing from a multitude of accommodation options. In these ads, Tina Fey is joined by her former "30 Rock" colleagues, Jane Krakowski and Jack McBrayer, as well as actress Glenn Close. Each humorous spot showcases Tina in various roles, highlighting Booking.com's ability to cater to all travel needs.

Dynamic and Digital Radio Advertisement with My Voice

Alongside the TV campaign, Booking.com has also implemented a dynamic and digital radio advertising campaign. This form of advertising uses digital technologies to target listeners more precisely and personally. Through audio streaming platforms, podcasts, and music apps, the ads are broadcast based on various criteria such as location, preferences, and user behaviors.

This dynamic ad is my first in my voice-over career, recorded remotely via Source Connect. The session lasted three hours.

Benefits of Dynamic Advertising

Precise Targeting: Ads are broadcast based on the listener's location and preferences, ensuring a relevant and personalized message.
Personalization: Ad content can be modified in real-time to adapt to each listener's specific needs.
Measurability: Campaign performance can be analyzed in real-time, allowing for immediate adjustments to maximize efficiency.
Interactivity: Ads can include interactive calls-to-action, directing listeners to websites or apps to learn more or make a reservation.

Conclusion

Collaborating with Booking.com on this dynamic advertising campaign has been a rewarding experience, highlighting the powerful impact of a professional voice-over. By utilizing digital and dynamic advertising techniques, we created engaging and effective ads that resonate with listeners.

Contact me to learn more about my voice-over services. Discover other voice-over ad demos, all recorded in my home studio.