A Voice at the Service of a Station’s Identity
For three years, I had the pleasure of collaborating with Puissance Production, the studio responsible for MFM Radio’s on-air packaging. As an emblematic station dedicated to French chanson, MFM needed a distinctive, high-quality sound package. Alongside Loïc Rojouan, I recorded weekly jingles, sweepers, beds, top-of-the-hour IDs, program branding, and on-air promos. These essential elements punctuated the station’s programming and reinforced its unique sound identity.
On this page, discover excerpts from the MFM Radio package, as well as similar collaborations for Delta FM and Totem.
Project Background
MFM Radio, renowned for its 100% French chanson programming, needed a cohesive, high-quality radio imaging package. Puissance Production, a specialized studio, was entrusted with creating and producing these essential audio elements.
As a professional voice-over artist, I played a key role in this project, ensuring a smooth and engaging sound experience through:
- Dynamic, memorable jingles: Strengthening brand identity.
- Sweepers: Seamless transitions between content.
- Musical beds: Enhancing presenters’ speech.
- Time signals: Structuring the station’s hourly rhythm.
- Customized program branding: Reinforcing show identities.
- On-air promos: Showcasing contests and special events.
This work, carried out in close collaboration with Puissance Production, guaranteed impeccable sound continuity and professional branding.
My Artistic Approach
To align with Puissance Production and MFM Radio’s expectations, I adopted a vocal approach focused on:
- A warm and engaging voice: Enhancing the station’s friendly and inviting tone.
- Dynamic and lively delivery: Adapted to each type of content.
- Vocal flexibility: From high-energy promos to relaxed program elements.
My goal? To ensure every sound element faithfully reflects MFM Radio’s identity and audience expectations.
The Recording Process
All on-air elements were recorded in my professional home studio, ensuring broadcast-quality production. Like 99% of the projects on my site, this package benefited from top-tier technical equipment:
- Neumann U87 microphone: Known for its precision and warmth.
- Manley VoxBox preamp: Enhancing every vocal nuance.
- Soundproof booth: Ensuring clean, interference-free audio.
Once recorded, the files were sent to Puissance Production, where they were expertly mixed and integrated into the final sound design. This process guaranteed optimal sound quality, perfectly suited for national broadcast.
Discover My Work in Radio Imaging
Listen to some of my radio branding projects:
- Radio Totem: On air since 2006, featuring a natural, engaging voice.
- Radio Star Promo: A dynamic promo in duo with Laurent Pasquier.
Radio Totem on air since 2006
Radio Star Promo antenna
Need a Voice for Your Radio Imaging?
Looking to create a memorable radio identity? Contact me today to discuss your station’s voice-over needs and bring your sound branding to life.