A signature that says it all
Some phrases are memorable. Others become symbols. With “Because we’re worth it”, L’Oréal sets a signature that goes beyond a simple catchphrase: it’s an affirmation, a posture, a commitment.
For this project, the vocal work focused on one thing: the perfect balance between sobriety and intensity. The phrase is short, but it carries a strong message. It must be embodied with restraint… while leaving an imprint.
A confident English voice over
The voice chosen here is calm, confident and slightly deep. It evokes confidence, without ever forcing the tone. The timbre is nuanced, the phrasing slow, and the French accent, discreet but assumed, adds a touch of originality that makes the signature unique.
This type of interpretation works particularly well in the beauty, luxury, empowerment or international branding worlds. An English female voice with a French accent can reinforce the elegance of a message while asserting its identity.
Listen to the L’Oréal signature
“L’Oréal. Because we’re worth it.”
In just five words, we’ve said it all. The message is clear. The voice does the rest: conveying emotion, anchoring the brand, and creating an immediate resonance with the listener.
A voice made to sublimate short messages
I regularly work on very short formats: brand signatures, jingles, claims or key messages. The challenge is always the same: finding the right tone, with precision, and putting each word down with intention.
These formats demand a high level of vocal skill, a mastery of rhythm and an ability to suggest rather than demonstrate. It is precisely in this zone of subtlety that a French accent can become a real asset.