The Caliper Project: Motion Design to Inspire and Raise Awareness
Caliper is more than just a project—it’s an ambitious campaign promoting gender equality in STEM careers, where women are still underrepresented. Launched by the Université Libre de Bruxelles (ULB) and funded by the European Horizon 2020 program, Caliper aims to:
- Reduce inequalities in scientific careers.
- Encourage women to take on decision-making roles.
- Integrate gender equality into research programs.
This motion design video, designed by Céline Lerpelt, brings these challenges to life through engaging visuals. I was honored to lend my voice to amplify this message with clarity and impact.
The Key Role of a Voice Over in Awareness Campaigns
A Voice That Gets the Message Across
For this project, the narration required a voice that was smiling, explanatory, and accessible. The goal? To address a broad audience—including researchers, policymakers, and engaged citizens—while maintaining a professional and engaging tone.
Why Choose a Human Voice?
A synthetic voice, however advanced, could never convey the necessary emotion and subtlety. Here’s why:
- Adaptability: Adjusting the tone for different segments of the video.
- Human connection: An authentic voice fosters emotional engagement.
- Clarity and flow: Technical terms like “STEM” and “gender equality” require smooth, natural pronunciation.
And for the skeptics—imagine a robotic voice hesitating over “Horizon 2020” or “Brussels Polytechnic“… that would be a deal breaker, wouldn’t it? 😉
An Inspiring Collaboration with Céline Lerpelt
The Magic of Motion Design
Motion design expert Céline Lerpelt transformed complex data into engaging, animated storytelling. Her visual approach gave this video a unique rhythm, seamlessly integrating voice-over narration into the creative process.
My Caliper Project Workflow
From interpretation to final delivery, every aspect of this project was carefully handled:
- Interpretation: Striking the right balance between seriousness and approachability.
- Professional recording: Capturing a flawless voice track in my studio.
- Optimized delivery: Cutting and formatting audio for easy integration into the video.
Gender Equality in STEM: A Message Worth Supporting
The Impact of the Caliper Project
This motion design is not just another video—it’s a call for institutional transformation across Europe. With concrete actions and ambitious goals, Caliper demonstrates the importance of advocating for gender equality in science and research.
A Voice for Change
As a professional voice-over artist, I take pride in contributing to meaningful projects like this. Lending my voice to an educational and institutional campaign means playing a role in positive social change—one word at a time.
Conclusion: Elevate Your Motion Design with a Professional Voice Over
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