Successful On-Hold Message Creation for SMEs: From Background Music to French Voice Over
In the business world, first impressions are crucial. For companies operating via phone, these first impressions are often shaped by the on-hold message. A pleasing music, a welcoming voice, and an informative message can make the difference between a satisfied customer and a lost one. In this article, we will explore the process of creating a successful on-hold message, focusing on the choice of background music and voice-over, as well as the importance of investing in a voice over with a recording studio. To illustrate these points, we will take the example of Totum Pharmacy in Saint Omer France, which I have been assisting for 5 years in creating their on-hold message.
Why is the On-Hold Message Important?
The on-hold message is often the first contact a customer has with your business. That's why it's essential to pay special attention to it. Pleasant hold music and a professional voice-over can enhance your business's brand image while offering your customers a positive experience from the get-go.
The Choice of Background Music
The on-hold music should not be chosen lightly. It should be both enjoyable and in line with your company's brand image. A strategic choice of music can help strengthen your sonic branding and create a consistent brand identity. For this, you can opt for royalty-free music available on specialized sites like PremiumBeat. You can also consider having a custom-made music, specifically designed to reflect your brand identity.
For instance, Totum Pharmacy in Saint Omer has chosen soft and soothing music that aligns with the professional and caring image they want to convey.
The Importance of a Professional French Voice Over from France
A professional voice-over brings a human dimension to the on-hold message. It can provide important information, guide customers through menu options, or simply keep them company while they wait. But all voice-overs are not created equal. It's crucial to invest in a voice-over equipped with a recording studio to ensure the best possible audio quality.
Investing in a Voice Over with a Recording Studio for Your On-Hold Message
It may be tempting to cut costs by recording your on-hold message yourself. However, the quality of your on-hold message can significantly impact your customers' experience and your business's brand image. Here's why you should consider investing in a voice over equipped with a recording studio.
Professional Audio Quality
With a voice-over that has a recording studio, you can ensure professional audio quality. This means your messages will be clear, audible, and pleasant to listen to. For an SME, having a professional voice over starts from 50 € HT per message, which is a small investment compared to the positive impact it can have on your customers' experience.
Totum Pharmacy in Saint Omer is a perfect example. By investing in a professional voice over for their on-hold message, they have been able to offer their customers a superior listening experience.
Voice and Music Mastering
It's not enough to have a beautiful voice and great music. The two need to be well mixed to create a smooth on-hold message. With my voice and royalty-free music mastering service, you can achieve a perfectly balanced on-hold message for just 100 € HT.
Totum Pharmacy in Saint Omer opted for this service, and the result is a smooth and pleasant on-hold message where voice and music complement each other perfectly.
The Art of Writing
The choice of words is just as important as the choice of music and voice. A good on-hold message should be concise, informative, and engaging. I also offer a rewriting service to help you create a message that enhances your brand and strengthens your relationship with your customers.
With the help of my writing service, Totum Pharmacy in Saint Omer was able to create an on-hold message that reflects their commitment to their customers' health and well-being.
In Conclusion
Investing in a quality on-hold message is not a luxury, but a necessity for today's SMEs. Whether through the choice of background music or by investing in a voice over with a recording studio, a successful on-hold message can enhance the customer experience, enhance your brand image, and make a significant difference to your business.
Ready to improve your on-hold message? Contact me to discuss your project.